Paolo is set to star in the new, global brand advert for PUMA performing – what else? The international hit song "New Shoes".

The campaign kicks off in North America in April and it will follow around the world in June... hitting TV screens for the BIG sporting events taking place in 2008. UK/Europe for the European Football Championships and Japan/China/Asia for the Beijing Olympics!

Paolo filmed the advert in Scotland back in January and he thoroughly enjoyed the experience...

"We had a laugh making the TV advert in Glasgow with the street dancers from New York and the best of America’s finest film makers! I’m really looking forward to 2008 – my second record will be released, the European Football Championships in the Summer, the Olympics in Beijing and the association with PUMA – it’s going to be great! Cheers everyone!"

Click here for a taste of what to expect...